Second purchase
A clear benefit so that the first sale is not isolated and the customer has a reason to return.
Digital discounts · Clear at checkout
A digital discount card built to drive the next purchase
Offer a concrete, visible and easy-to-use benefit when the customer returns. The team applies the promotion and records its redemption from the card.
When is a discount card appropriate?
It fits when you want to offer a one-time benefit for a second purchase, a launch or a one-time campaign.
Why it works
- Customers immediately understand what they get.
- Your team can explain conditions in seconds.
- The card is marked after registering the redemption.
Three practical ways to use it
Specific promotion
A visible offer for a campaign that the team applies and registers at checkout.
Benefit for frequent customers
An individual advantage that the customer keeps in their wallet until the moment they use it.
Physical vs digital
Discount on physical card
It can be lost or forgotten outside the time of purchase.
Wallet discount
The customer saves it on their phone and shows it again when they return.
One clear offer for customers and staff
Leave the benefit and its conditions written on the card. This way the customer knows what they are receiving and the team can apply the promotion with the same rule each shift.
Without downloading another app
The card stays on the customer's phone.
Apple WalletGoogle Wallet
Before deciding
Quick questions.
How does the customer receive their discount?
Scan the program's QR and save the card to Apple Wallet or Google Wallet to present when you return.
Where are the conditions of the promotion explained?
The benefit and its conditions can be written on the card so that the customer and the team can consult the same rule.
How do you use the discount at checkout?
The customer presents the card, the team applies the indicated benefit and records the redemption. The card is marked as used.
When should you choose discounts instead of points or stamps?
When you want to communicate a direct, single-use benefit. Stamps and points fit best when the customer must accumulate progress.
The best loyalty idea is the one that reaches the real business.
Start simple, test the program with your customers, and refine it once you see what brings them back.
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